The Food Dudes Programme is an evidence based incentivised behaviour changing programme which was developed by the University of Wales, Bangor. It is managed by Bord Bia, the Irish Food Board and was rolled out in Ireland in 2005.<\/p>\n
It is funded by the Department and an EU contribution has been received under EU School Fruit & Vegetables Scheme since 2009. It aims to increase primary schoolchildren\u2019s fruit and vegetable consumption by repeated tasting of fruit and vegetables over a 16 day intervention period, supported by role models (Food Dudes Heroes) and small rewards. The original programme was completed in 2014 having reached 477,423 school children and 3,127 schools (95% of all primary schools in Ireland).<\/p>\n
Building on the success of the orginal programme, a roll-out of the Food Dudes Boost Programme commenced in 2014 with the aim of reaching more young children. The Junior Cycle (Junior Infants to Second Class) taste fruit and vegetables daily during the 16 day intervention period and the Senior Cycle (Third Class to Sixth Class) enjoy 4 tasting days as a boost. Additional Department and EU funding will enable the programme run at approx. 800 schools and reach 160,000 children in the 2015\/2016 school year, compared to 390 schools and 70,000 children in previous school years.<\/p>\n\n
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Bord Bia Bord Bia\u2019s mission is to drive through market insight and, in partnership with industry, the commercial success of a world class Irish food, drink and horticulture industry. Bord Bia employs 95 sta\ufb00, has eleven o\ufb03ces in export markets \u2013 in Amsterdam, Dubai, Dusseldorf, London, Madrid, Milan, Moscow, New York, Paris, Shanghai and Stockholm […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[264],"tags":[],"_links":{"self":[{"href":"https:\/\/legalblog.ie\/wp-json\/wp\/v2\/posts\/18954"}],"collection":[{"href":"https:\/\/legalblog.ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalblog.ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalblog.ie\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/legalblog.ie\/wp-json\/wp\/v2\/comments?post=18954"}],"version-history":[{"count":4,"href":"https:\/\/legalblog.ie\/wp-json\/wp\/v2\/posts\/18954\/revisions"}],"predecessor-version":[{"id":20320,"href":"https:\/\/legalblog.ie\/wp-json\/wp\/v2\/posts\/18954\/revisions\/20320"}],"wp:attachment":[{"href":"https:\/\/legalblog.ie\/wp-json\/wp\/v2\/media?parent=18954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalblog.ie\/wp-json\/wp\/v2\/categories?post=18954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalblog.ie\/wp-json\/wp\/v2\/tags?post=18954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}